by Wayne Kurtzman | Aug 20, 2010 | Content, Social Media
Content is what we string together to tell stories, share thoughts and ideas. Coming in different flavors (text, video, photo, music, spoken word, etc.), content is king, and in the digital age it’s good to be the mayor, let alone the king. Now the news: 61 percent of...
by Wayne Kurtzman | Jul 5, 2010 | Content, education, Feature, Knowledge Management
Since my knowledge management work with several companies, the value of storytelling for business has never escaped me. It is a way of passing lessons down from one generation of workers to the next. In business, that could mean every five to seven years before the...
by Wayne Kurtzman | Apr 3, 2010 | Content, eCommerce, Marketing, mcommerce, Social Media
How far would you follow a brand you like? How far would the brand go to appeal to you? Dunkin Donuts, Kodak and Comcast are three brands that reached out to me when I asked for their help. It’s not because I’m some super-blogger or Twitter maestro –...
by Wayne Kurtzman | Mar 14, 2010 | Content, Innovation, Web 2.0
It’s called South by Southwest Conferences and Festivals, written “SXSW” (like the compass point) and for the worlds of music, film and the interactive web, the big sign says it all: “The future starts here.” My day-by-day comments with some amazing photos and quotes...
by Wayne Kurtzman | Mar 9, 2010 | Content
Stephen Stills of Crosby, Stills, Nash and Young may have written the soundtrack to the new research on marketing dollars. In 1970 he reminded us: “If you’re down and confused, and you don’t remember who you’re talking with… Love the one you’re with.” With social...
by Wayne Kurtzman | Mar 7, 2010 | Content
Not to worry. We’re pushing through at database upgrade issue with the web host which should be resolved shortly. Then I can bring it up to date… but hang on! I’ll be updating live several times a day from SXSW Interactive starting later this week....
