by Wayne Kurtzman | Mar 10, 2012 | Analytics, education, gamification, Geolocation, Marketing, Social Media, SxSW
To paraphrase the very social Kermit the Frog, It’s Not Easy Being Geek. That is unless you are among the 20,000 of the Geek Nation of the South by Southwest Conference (or SxSW) in Austin, Texas this week. We’re not just talking about people who bask in...
by Wayne Kurtzman | Feb 7, 2012 | Content, Marketing, mcommerce, Social Media
I’ve been preaching shared and earned content for a long time, but Coca-Cola has shared it’s Content 2020 strategy in a very public way: On YouTube. It’s even more than that: It’s how the Coca-Cola company will evolve its approach to the...
by Wayne Kurtzman | Jan 14, 2012 | Analytics, Marketing, mcommerce, Social Media
So Google trends can’t predict the outcome of the NH Primary with the same accuracy as it can American Idol or Dancing With The Stars, and for this I am glad. Facebook cannot predict the outcome of such a contest, and for this I am also glad. They do, however,...
by Wayne Kurtzman | Jan 6, 2012 | gamification, Marketing, mcommerce, Social Media, Web 2.0
As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses. By 2015, according to Gartner, Inc., more than half of organizations that...
by Wayne Kurtzman | Aug 29, 2011 | Content, Marketing, Social Media, Web 2.0
Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This finding is part of a study performed by WebLiquid and RSW/US and highlighted on MarketingCharts.com....
by Wayne Kurtzman | Jun 22, 2011 | Analytics, Marketing
Last week, influence measurement tool Klout announced full integration with the professional social network LinkedIn. Already measuring influence on Twitter and Facebook, the San Francisco based company claims to measure a person’s ability to drive action. Klout is an...
