Gamification is Productivity, NOT (Just) Fun and Games

by Wayne Kurtzman | Jan 6, 2012 | gamification, Marketing, mcommerce, Social Media, Web 2.0

As mobile phones and social media make this the era of SoMoLo (Social/Mobile/Local) technology, gamification, the use of game dynamics, is quietly becoming a bigger force for many businesses.  By 2015, according to Gartner, Inc., more than half of organizations that...

Top Actionable Uses of Social Media

by Wayne Kurtzman | Aug 29, 2011 | Content, Marketing, Social Media, Web 2.0

Almost 30% of senior marketing executives involved in social media make monitoring social channels actionable by incorporating it into their social strategy. This finding is part of a study performed by  WebLiquid and RSW/US and highlighted on MarketingCharts.com....

Earthquake Sends Comments Running In The Tweets

by Wayne Kurtzman | Aug 23, 2011 | Social Media

I will not write about the East Coast earthquake. I will not write about the East Coast earthquake. Oh, Huffington Post, you made it too easy. Yes, the 5.9 magnitude earthquake has many MANY buildings being checked for structural integrity. Yes, many people lost a...

Google+ Project Reinvents Community

by Wayne Kurtzman | Jun 28, 2011 | Analytics, Content, LBS Location Based Service, Social Media, Web 2.0

In a limited beta today, the Google+ project adds several new layers of community. Here’s a quick summary with more coming soon. The features are designed for both ad hoc and long-term communities, mobile and (is there a non-mobile anymore?) and really does...

Periodic Table of Search: The Elements of SEO and SMO [Infographic]

by Wayne Kurtzman | Jun 4, 2011 | Analytics, Content, Marketing, mcommerce, Social Media

I’ll still parsing its accuracy, but it seems like SearhEngineLand, a long-time credible source for SEO (search engine optimization) information, has produced a great visual explanation of the elements of search engine rankings. Best of all, it’s easy to...

What the Navy SEALs Proved About the Internet

by Wayne Kurtzman | May 8, 2011 | Content, Social Media, Web 2.0

Where were you when you heard that a team of Navy SEALs had killed Osama Bin Laden? Many answers include “on Facebook” or “on Twitter,” which proves a point I start every social media class with: The Internet is not just a medium, it is a place. The more you can grasp...